Are you an online shopaholic during the Double Eleven Day?

The Double Eleven Online Shopping Event is a promotional activity co-organized by major e-commerce shopping platforms, like Taobao, Jing Dong and others. Usually, this activity will start from November 1st to November 11th. In this period, sellers will release coupons or price cuts to attract customers. This activity not only makes businesses earn a lot, but customers also get many benefits.

This Event was first organized by Taobao in 2009. The initial reason for organizing this activity comes from the huge benefits of "Black Friday". In 2008, all e-commerce shopping platforms in America offered a 10% to 20% discount on "Black Friday", and this attracted lots of customers because they rarely offered discounts. The benefit of this activity was obvious: the total sales reached 2 billion dollars on "Black Friday" only.

Therefore, the leader of Taobao and his team organized a carnival-style online shopping festival to enhance the influence and awareness of Taobao. After discussion, they set the date of the activity as November 11th. Obviously, they got it right, and the activity was a total success. Since then, the activity has been held every year.

This activity can kill two birds with one stone, making both buyers and sellers happy. So, are you being an online shopaholic because of the Double Eleven Online Shopping Event?

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